It Must Be The Water. Vittel.
The clever and funny TV commercial advertisement titled ‘Horse Riding’ was done by Ogilvy & Mather Paris advertising agency for Vittel Water in France. It was released in December 2009. Race horses love to run, but what horse might not like to take it easy once in awhile. Jockeys drink some Vittel water before the race and horse racing takes on a whole different method.
The Vosges basin in France is home to several sources of natural mineral water. The city of Vittel , thanks to the virtues of its natural mineral water, is also a city of thermal baths. Louis Bouloumié in 1855 created a health spa in the city of Vittel, then later the natural mineral water was bottled. It belonged to the founding family, the Bouloumié, for four generations.
Video length: 32 seconds
“Pub Vittel: la course hippique” – Horse race
Uploaded by PubVittel on Sep 7, 2009
There are a series of “It Must Be the Water” ads, which are all very funny. They are on the same Youtube channel.
A longer version of the advertisement at these 2 sites:
Video length: 1:00 minute
Autoplay site: http://www.funnyplace.org/stream/vittel-race-13602/
Non-autoplay site: http://adsoftheworld.com/media/tv/vittel_horse_riding
Advertising Agency: Ogilvy & Mather, Paris, France
Copywriters: Christian Foulon,, Fergus O’hare, Andrew Jolliffe
Art directors: Stephanie Surer, Ginevra Capece
Director: Lionel Goldstein
Production: Henry de Czar, Paris
Post-production company: Nozon
Editor: Manu Van Hove Agency
Producer: Caroline Petruccelli
Executive Producer: Jeanluc Bergeron
Director of Photography: Glynn Speeckaert
Sound Design: Kouz Production